Pregnancy and new parenthood are profoundly life-changing. They are at the same time terrifying, bemusing - and wonderful.

For many, the first impulse is to buy the books and magazines, visit previously ignored floors of department stores and pore over websites to clue up on unknown territory.

But how do you decide what you really need? Which is the best exercise class? Where do you get the clothes that suit you and your budget? When do you need to research ante-natal classes or order nursery furniture? Why is choosing a pushchair more difficult than buying a car?

This is the reasoning behind Babyplanners. Created by working mothers who have been there and seen the pitfalls, we are a one-stop advice shop on every aspect of pregnancy and new parenthood. And unlike most sources of information, we're independent. Because we don’t take commission, you can be sure that we only recommend the kit and the consultants that we trust.

Your pregnancy – or your partner’s – is an incredible experience. Let us give you the practical and empathetic support you need to enjoy it.