"I was editing a magazine and regularly travelling overseas when I was pregnant with my first child. I did everything to prepare for the birth of my baby myself and - after hours of research and far too many shopping trips - I was exhausted before that first proper sleepless night had even happened.

"I imagined how wonderful it would be to get advice on what works and what doesn't from people who weren't trying to sell me anything - especially if they turned up at my front door in order to do it. The idea for Babyplanners was born. Independent, straightforward and practical support to help women, and men, make the most of this amazing life-stage.

"By coupling an insight into your personal wants and needs with our personal experience and knowledge of the best products and services for new and expectant parents, we hope to make your experience of preparing for that most important of visitors go as smoothly as possible."

Keely Paice, founder, Babyplanners - September 2006

In the summer of 2007, Keely was joined by Donnathea Campbell, also a mother of two. As a marketing director running large teams during both pregnancies, Donnathea has first-hand experience of combining a career with bringing up a young family and has been specifically involved in setting up Babyplanners Business.

Babyplanners is an independent company based in London. Keely Paice also supports expectant parents through labour and birth as a doula (see www.doulaonabike.com for more information).