babyplanners business:

• progresses an agenda of diversity and cultural change
  
• mitigates source of stress and distraction, leading to improved focus
• fosters staff loyalty and stems attrition in the long-term
  
• offers a high-profile, clearly packaged 'one-stop shop' ideal for internal promotion
• gives you a unique offering in the marketplace with inherent PR value
• clearly differentiates your business for recruitment purposes
• delivers measurable data, from quarterly reports, on staff wellbeing throughout the major life-change of pregnancy and having a baby and the early years of parenthood

babyplanners business:

• gives back a feeling of control during a period of change and uncertainty
• improves focus on an individual and team level
• provides reassurance that you are a supportive and empathetic employer
• counters the belief that career progression and parenthood are mutually exclusive
• allows working parents to fulfil both their work and home commitments